F&B Success Tips

WHY POSITIONING MATTERS Stop Trying to Please Everyone If you try to be for everyone, you end up being for no one. That’s why positioning is one of the most important decisions any restaurant or café brand can make. Positioning is the place your business holds in your guests’ minds: what they think of when they hear your name, and why they’d […]

YOUR BRAND IS NOT A LOGO What Makes a Brand Recognisable Cover your logo. Would your guests still know it’s you? For many restaurants and cafés, the honest answer shows how strong their brand really is. A logo is only one small part of your brand identity. Your colours, packaging, tone of voice, staff and food all shape how guests recognise and […]