More In
Featured More In About Project Created at Brand Essence, the brand’s name emphasizes ‘more’ stuffing of protein filled ‘in’ with a playful twist on being always ‘in’ trend. We developed the brand’s positioning, menu, strategy, and visual identity, while also managing its marketing operations, including social media. The brand now operates in over 30 branches across Egypt. Hadouta
AMPM
Featured AMPM About Project Built on the duality of all-day service, this project centered on a concept and visual system that transitions between morning and evening rituals. We developed a symmetrical monogram representing the different stages of a customer’s day and integrated a strategic copywriting system across all packaging, signage, uniforms, and interior details, turning every functional element into an active touchpoint. […]
Juices Factory
Featured JUICES FACTORY About Project A juice chain with five branches in Saudi Arabia’s Eastern Province tasked us with managing its entire marketing function. Our role included overseeing social media strategy and content, creating promotional campaigns, and developing marketing materials to strengthen brand presence and drive customer engagement across all locations. Qala
TBK
Featured TBK About Project TABAK, a premium Turkish brand in Cairo, tasked us with boosting its marketing performance and revenues. We extended the brand from limited Turkish cuisine to Balkan cuisine, rebranding TABAK as TBK – “The Balkan Kitchen.” We also expanded the menu accordingly, successfully uplifting the brand and more than doubling their business performance. Januba
