Brown Hills
Featured Brown Hills About Project Tasked with scaling a local Turkish coffee brand for consumer and B2B expansion, we developed a comprehensive corporate identity manual and a scalable brand positioning. The visual identity features an elegant logotype, a warm-earth palette, and a modular, illustrative brand pattern that unifies the storytelling of the sun, harvest, and coffee rituals. August
More In
Featured More In About Project Created at Brand Essence, the brand’s name emphasizes ‘more’ stuffing of protein filled ‘in’ with a playful twist on being always ‘in’ trend. We developed the brand’s positioning, menu, strategy, and visual identity, while also managing its marketing operations, including social media. The brand now operates in over 30 branches across Egypt. Hadouta
AMPM
Featured AMPM About Project Built on the duality of all-day service, this project centered on a concept and visual system that transitions between morning and evening rituals. We developed a symmetrical monogram representing the different stages of a customer’s day and integrated a strategic copywriting system across all packaging, signage, uniforms, and interior details, turning every functional element into an active touchpoint. […]
Kusharista
Featured Kusharista About Project A US-based dining brand engaged us to reinvent traditional Egyptian koshary into a wholesome, global culinary experience for the American market. We developed a cross-cultural brand strategy and designed a visual identity utilizing an ingredient-driven palette of lentil browns and tomato reds. Juices Factory
