Posts - Brandessence

3 QUESTIONS BEFORE YOU REBRAND Business Questions, Not Design Questions Before starting a rebrand, most businesses jump straight to design: a new logo, new colours, a new look. But the questions that matter most come first, and they’re business questions, not design questions. Start with what your loyal customers will miss. Every rebrand takes something away, whether it’s a familiar name, a […]

WHEN IS IT TIME TO REBRAND? Two Questions, Four Situations Most rebrands fail because they answer the wrong question. Before changing your logo, name or look, every retail business should answer two simpler questions first. Is the promise still appealing? Does what your brand stands for still matter to the customers you want? Is the experience still delivering it? Do your stores, […]

WHAT MAKES A GOOD RETAIL LOCATION The Criteria Behind the Right Spot Choosing a retail location is one of the most important decisions a business owner will make, and one of the hardest to undo. A great store in the wrong place will always struggle. Your location shapes who walks past, who walks in and who comes back. The right location goes […]

TRANSACTIONS VS GUEST COUNT The Restaurant Metric That Matters Guest count and transactions are two of the most tracked numbers in any restaurant, but they don’t tell the same story. One receipt can mean one guest or a table of six. Transactions tell you how many bills you closed. Guest count tells you how many people you actually served. If you only […]