{"id":6333,"date":"2026-06-24T13:43:51","date_gmt":"2026-06-24T13:43:51","guid":{"rendered":"https:\/\/brandessenceme.com\/stagingv2\/?post_type=portfolio&p=6333"},"modified":"2026-06-30T09:53:26","modified_gmt":"2026-06-30T09:53:26","slug":"tbk","status":"publish","type":"portfolio","link":"https:\/\/brandessenceme.com\/stagingv2\/portfolio-item\/tbk\/","title":{"rendered":"TBK"},"content":{"rendered":"\t\t
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Featured<\/div><\/div>\r\n

TBK<\/h1><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Project<\/h2><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TABAK, a premium Turkish brand in Cairo, tasked us with boosting its marketing performance and revenues. We extended the brand from limited Turkish cuisine to Balkan cuisine, rebranding TABAK as TBK \u2013 \u201cThe Balkan Kitchen.\u201d\nWe also expanded the menu accordingly, successfully uplifting the brand and more than doubling their business performance.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Januba<\/path><\/svg><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Featured TBK About Project TABAK, a premium Turkish brand in Cairo, tasked us with boosting its marketing performance and revenues. We extended the brand from limited Turkish cuisine to Balkan cuisine, rebranding TABAK as TBK \u2013 \u201cThe Balkan Kitchen.\u201d We also expanded the menu accordingly, successfully uplifting the brand and more than doubling their business performance. Januba<\/p>\n","protected":false},"author":3,"featured_media":6360,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[29,39,43],"class_list":["post-6333","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-communication","portfolio_category-food-beverage"],"_links":{"self":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/comments?post=6333"}],"version-history":[{"count":31,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6333\/revisions"}],"predecessor-version":[{"id":7478,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6333\/revisions\/7478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/media\/6360"}],"wp:attachment":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/media?parent=6333"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio_category?post=6333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}