{"id":6347,"date":"2026-06-24T13:47:00","date_gmt":"2026-06-24T13:47:00","guid":{"rendered":"https:\/\/brandessenceme.com\/stagingv2\/?post_type=portfolio&p=6347"},"modified":"2026-06-29T11:24:16","modified_gmt":"2026-06-29T11:24:16","slug":"ampm","status":"publish","type":"portfolio","link":"https:\/\/brandessenceme.com\/stagingv2\/portfolio-item\/ampm\/","title":{"rendered":"AMPM"},"content":{"rendered":"\t\t
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Featured<\/div><\/div>\r\n

AMPM<\/h1><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Project<\/h2><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Built on the duality of all-day service, this project centered on a concept and visual system that transitions between morning and evening rituals. We developed a symmetrical monogram representing the different stages of a customer's day and integrated a strategic copywriting system across all packaging, signage, uniforms, and interior details, turning every functional element into an active touchpoint.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kusharista<\/path><\/svg><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Featured AMPM About Project Built on the duality of all-day service, this project centered on a concept and visual system that transitions between morning and evening rituals. We developed a symmetrical monogram representing the different stages of a customer’s day and integrated a strategic copywriting system across all packaging, signage, uniforms, and interior details, turning every functional element into an active touchpoint. […]<\/p>\n","protected":false},"author":3,"featured_media":6367,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[29,39,43],"class_list":["post-6347","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-communication","portfolio_category-food-beverage"],"_links":{"self":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/comments?post=6347"}],"version-history":[{"count":34,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6347\/revisions"}],"predecessor-version":[{"id":7201,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio\/6347\/revisions\/7201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/media\/6367"}],"wp:attachment":[{"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/media?parent=6347"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brandessenceme.com\/stagingv2\/wp-json\/wp\/v2\/portfolio_category?post=6347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}