Cover your logo. Would your guests still know it’s you? For many restaurants and cafés, the honest answer shows how strong their brand really is.

A logo is only one small part of your brand identity. Your colours, packaging, tone of voice, staff and food all shape how guests recognise and remember you, often more than the logo itself. It’s the cup in someone’s hand, the way your team greets people at the door, the way a signature dish is plated. These are the details guests notice, talk about and come back for.

A strong F&B brand is consistent across every one of these touchpoints. When every element works together, your brand becomes recognisable even without your name on it. When they don’t, even a great logo can’t hold the brand together.

In this video, we explain why your brand is much more than a logo, and how to tell whether your business actually has a brand or just a visual mark. If guests can recognise you without seeing your name, your brand is doing its job. If they can’t, it’s worth looking beyond the logo to everything else guests see, hear and taste.