Ramadan usually brings one big question every day: هناكل إيه النهاردة؟
With one main iftar meal each day, customers want more freedom to choose what they are actually craving rather than settle for a predetermined meal. For Antar, that insight became the starting point for a different Ramadan communication idea: كتالوج عنتر.
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Ramadan menus are often built around ready-made trays and fixed combinations. But when customers are choosing their main meal of the day, one combination cannot fit every craving.
Antar saw an opportunity to move away from the traditional fixed Ramadan offering and rethink how its menu could be presented, giving customers more freedom to choose what they actually wanted for iftar.
Antar saw an opportunity to move away from the traditional fixed Ramadan offering and rethink how its menu could be presented, giving customers more freedom to choose what they actually wanted for iftar.
Rather than promoting one fixed Ramadan offer, كتالوج عنتر gave customers a simple idea they could immediately understand: browse, choose, and create the iftar they want.
Through a campaign photoshoot built around Antar’s variety, different dishes and meal options became the focus of the communication, bringing the catalogue idea to life beyond its pages.
Through a campaign photoshoot built around Antar’s variety, different dishes and meal options became the focus of the communication, bringing the catalogue idea to life beyond its pages.
